Search Engine Optimization, or SEO, is a web promotion technique that many people use. SEO, as per Wikipedia, “refers to the principles of search engine marketing that are used to increase website traffic and search engine rankings by increasing the ranking of a site on major search engines such as Yahoo!, Google, and Bing.” SEO can be defined as, “A set of marketing strategies that increase the visibility of a website in search engines for specific keywords.” The number one strategy is called, “Onsite Optimization,” which means optimizing a website on the Internet. There are many other strategies that help the search engine rankings but these are the most common. These include, blog commenting, article submission, directory submissions, press releases, forum marketing, online branding, and website flipping.
Search engine optimization will not only improve the visibility of a website but will also increase its profitability. When a website is well optimized it will receive more traffic. In turn this traffic will generate more leads and customers. When you optimize a website, you will, literally, make money from the Internet. This is because Google loves websites that are highly optimized.
A great way to do this is to purchase an old website or blog, contact the owner, and buy their space. You then add content, create a few links pointing back to your own website, and start promoting your website with ads. Once the website is generating traffic and starts turning over money, you can turn around and sell it for a nice profit. There are many website flipping services out there but I suggest you stick to paid services. Free services may outlast the pay-per-click campaigns of those who have been doing it for years.
Some SEO can be time consuming, while some will just require setting up a few pages on a certain topic and then working around to optimize them. There are also those who want to take on the SEO process themselves. While it is possible to do this, it will be much more tiring than if you hire somebody else. Someone without any experience will have difficulty figuring out what works and what doesn’t. It is best to spend the money and get it done right the first time than to save a few bucks and get it totally wrong.
When you are building a website to boost your Internet presence and generate traffic, you have to think about how you will reach your audience. For instance, are you going to build an email list or are you going to offer a free eBook to download? Are you going to use social media to get your message out? Will you be paid once your website has started to see some sales?
You will also have to make sure that your website is ranking well for the search terms you are trying to rank for. This can take months to see results in. The best way to achieve this is to be prepared to spend a lot of time learning about SEO and traffic generation. If you are able to learn these things, you can make quite a bit of money by selling other people’s SEO services. Just remember, it will take quite some time so be patient.