In order to understand how SEO works, you first need to understand what it is. Search Engine Optimization is the process of optimizing a website for the search engines. SEO experts know exactly how to do this. It can be quite confusing when you are just starting out in SEO, so here is a short overview of SEO and why it is important to do it correctly.
What is SEO? SEO is a combination of several factors including directory submissions, off page optimization and on page optimization. The goal of SEO is to increase website traffic and improve rankings for websites in major search engines such as Yahoo and Google. There are two types of SEO – PPC and organic.
What is PPC? Pay per click advertising, also known as pay-per-click, is a form of search engine marketing where advertisers only pay for traffic that comes to their website. Their ads are displayed on websites that have already agreed to display their ads. These websites must meet a certain set of criteria, and the advertiser only pays based upon their success. This form of SEO is most effective if used with content related to the product or service being advertised.
What is organic SEO? Organic SEO is the opposite of PPC. Organic SEO or natural SEO is a way of creating inbound links to a website without paying for them. In order for this type of SEO to work, there must already be many inbound links to the website from other websites. This can be done by focusing on popular keywords, submitting articles to article directories, participating in forums and web 2.0 sites and social bookmarking.
Organic SEO is more time consuming and challenging than PPC, but the results far outweigh the time and effort. Because of its focus on quality content, organic SEO can take longer to implement than any other method, but the rewards are far greater. Organic SEO is what is often called the true path to wealth because search engine results are generally more positive and targeted.
If you are a company that relies on search engine optimization for increasing web traffic, you will want to consider organic SEO. Organic SEO does not require as much spending on advertising as paid campaigns. If your goal is to reach a large audience, you will find that it is not difficult to do so with organic SEO. There are also no negative consequences associated with PPC. Organic SEO gives your company more credibility and the search engines value organic content more highly. This can be a very important deciding factor when a new customer decides to make a purchase.