The acronym SEO is short for search engine optimisation. It is used in business to promote a site or page by using keywords, links and other factors. Search engine optimisation is the method of enhancing the quality and volume of site traffic from major search engines such as Google, Yahoo and Bing. SEO targets paid online traffic as well as direct traffic generated by other sites on the same niche. This form of marketing is an essential part of Search Engine Optimisation.
SEO works on the principle that keywords should rank well in the search engines for the particular topic. Keywords should be those that are most likely to be used to search for the topic. The site should be optimized to make its pages easy to navigate and the information provided very clear and concise. This will attract people who are looking for information on the subject but are not likely to click on links. In the algorithms used by the search engines to determine rankings, SEO plays a big part.
Keywords need to be relevant to the theme of the site and the specific product or service marketed. This means that on-page optimization should incorporate a number of techniques designed to achieve this. Internal linking and internal calling are some of the most common methods used to link to a site from other similar sites. These will achieve improved ranking through the use of keywords and will also increase the volume of traffic that a site attracts.
On-page optimization is just one of the many elements of SEO that is designed to achieve better organic results from the search engine results. Other techniques that work well with SEO include creating inbound links from other similar sites, link building strategies, article marketing and directory submission. A well optimised site will also enjoy higher search engine results. Organic traffic is a valuable asset that should not be overlooked in any campaign. Organic traffic usually converts better than paid traffic, so it is important to maximise the potential.
There are a number of ways to achieve higher search engine ranking. On-page optimization can help but to optimise completely would require the complete knowledge of the search engines’ algorithms. For some companies this may not be a possibility, so they seek help from professionals who have the necessary experience in this area. SEO companies provide an invaluable service in ensuring a business has as high a profile as possible in the search results.
To optimise your site for the search engines, you need to learn how the different parts of the search engine works. SEO companies can help by giving you a better understanding of how the various aspects work together and what role each element plays in the greater whole. The methods used by the search engines are complex and this requires the expertise of a company that specialises in SEO. Once you understand how the engine works you can develop your own strategies to ensure your pages rank high within the search engines for the key phrases you choose.