The Different Aspects of Marketing Management

The internet has provided a medium for people from all walks of life to set up their own online marketing campaigns that can bring them enormous amounts of cash. Many people have their own blogs or websites with little or no initial investment. They then take advantage of the plethora of free marketing tools available on sites like YouTube and Facebook to attract potential customers. This type of marketing relies on word-of-mouth marketing techniques. You can either have your own products or services, but this method will work better if you already have a fan base.


Internet marketing is the branch of marketing that deals with the collection of data about customer satisfaction. Customer satisfaction is the number one key indicator to help organizations make informed decisions about their marketing strategies. Customer satisfaction also indicates the future success of any campaign.

A marketer needs to understand his or her consumer base in order to properly develop the marketing strategies. Consumer research can provide valuable insights into what consumers want, which businesses can provide, and which competitors are providing. Consumer research takes into account many different aspects of marketing including brand image, perceived competence, the presence of competitors, and consumers’ buying habits. Knowing what consumers want and need, allows marketers to develop marketing concepts that will meet those needs.

Marketers who have an understanding of how consumer behavior affects the effectiveness of their marketing concepts are considered “social marketers.” Social marketing concepts include using advertising media to build a network of contacts, developing a strong website, and participating in a community or networking group. These marketers are able to influence not only buying decisions but the way that others see the company. Companies that use social marketing management concepts are able to expand their customer base, enhance the satisfaction of consumers, and influence not only purchasing decisions but the way that others perceive the company.

Marketing orientation is a marketing management concept that looks at how a product, service, or a website is presented to potential customers. In this orientation, the marketer considers the preferences of the target customer, including their income, age, gender, and location. The marketer uses these aspects to guide the design, development, and placement of advertisements. This way, the marketer creates ads that are relevant to the audience while still appealing to their financial situation. This orientation has proven to be extremely successful, as it can result in the creation of multiple streams of income.

Marketing research is another marketing concept that addresses the way that marketing strategies will affect both consumers and the companies that are selling their goods and services. Marketing research can be used by both large and small businesses to gain more insight into how their goods and services are currently selling in the marketplace. Marketing research can be done through various types of surveys, focus groups, online surveys, and questionnaires. These studies can be used to learn about current trends and purchasing habits, which allow the marketer to develop an effective selling concept.