Sales are basically activities connected with the exchange of goods or the volume of products sold in a specified time frame. The exchange of a service rendered for a price is also generally considered a sales. The salesperson, who sells the product or service, is known as the salesperson, while the person who acquired the goods or service through a retail establishment is called the retailer. In a market dominated by retail stores, the major sales are made by the retailer.
The concept of sales has evolved from the time when barter transactions were common. In today’s market, however, there are two types of sales: face-to-face and online sales. A typical face-to-face sale includes the demonstration of the product or service to the buyer, and the acceptance of an order by the buyer. Inside sales refer to the sales transaction between an agent and a buyer inside a store or trade show.
When conducting a sales process, the selling professional should first identify the needs of the customer. The needs could include service requirements, personal information, or product specification. Once the needs of the customer have been identified, the selling professional can now proceed to the selling process by explaining the features of the product or service, its advantages and disadvantage. The selling professional should also indicate how the product or service can meet those needs. This can be done by using terms such as “fits in,” “customer needs are important,” or “the product or service will solve a problem.”
Another thing that sales professionals should do is provide the appropriate information for the customer to make an informed buying decision. An example would be, if the product is supposed to reduce the weight of the customer’s clothes, the sales person should provide statistics to back up the claim. The sales team should also provide the customer with training material to improve his/her purchasing ability. Salespeople should also provide their customers with contact information.
To enhance the sales process, the business development managers should attend sales training seminars or workshops. They should talk with other salespeople and the sales team about what the company does and how they benefit from it. During the workshops, they can hear ideas on how to improve the company’s sales process, as well as learn how other companies have benefited from hiring a salesperson. This will provide the business development manager with an idea on how to further develop the skills of his salespeople and increase the company’s productivity. The development of these skills will eventually result to the success of the business development manager and his/her employees.
Finally, in order to attract the right sales applicant, he/she should make sure that he/she looks professional. The sales recruiting process might require you to have several applicants who might not look or sound professional. Business development managers should consider using outside sales recruitment agencies. By using an agency, the business development manager will ensure that he/she will get a skilled and professional applicant, instead of someone who might be a little lacking in one area or another.