A Few Things You Should Know About Search Engine Optimization (SEO)
The words “SEO” and “content” may not be familiar to many people, but these words are synonymous when it comes to online marketing. Content marketing refers to the act of creating, providing and promoting articles, videos, podcasts or other content that links to your website. Search engine optimization (SEO) is the technique of enhancing the volume and quality of site visitors to a site by search engines. SEO targets unpaid web traffic and not direct visitors or paid visitors. When you pay for a visitor to visit your site, you call the visitor a paying customer, and when you call a visitor to your website a “satisfied customer”, this means that the visit was a pre-paid ticket.
Many website owners believe that SEO is about link building. The fact is, SEO is not about link building. In fact, a good SEO strategy will not include any link building at all. Search engines look at a site’s “backlinks” – the number and quality of other sites that link to the site – to determine its popularity in the online market. Therefore, the more backlinks a site has, the more popular and well received it is.
Backlinks naturally come from other sites that want to share information with your website, blog or forum. These “other sites” are called “referrals”. The number and quality of these referrals to your site can have a major impact on the search engine rankings of your site. Your site will start showing up toward the top of the search results pages fairly quickly. You will need to keep up with your SEO work, however, and make sure you don’t lose your valuable backlinks.
A key strategy for successful SEO is to build a strong relationship with the other sites that link to your website. These relationships will be the foundation for SEO. For example, if you build a long-term relationship with a search engine optimization firm, that company will in turn link to your site – creating even more backlinks for your website. Therefore, when you hire a SEO expert, you’re hiring a team that will also help you build relationships with other website owners and their SEO specialists.
Another aspect of search engine optimization involves link building. This involves making articles and blog posts available to other websites and web directories. This helps create more links and therefore more traffic – and more potential customers. Link building in itself is an important part of SEO but it’s certainly nothing that SEO won’t be able to do on its own.
If you’re new to SEO or just want to get started with search engine optimization, it’s wise to hire an SEO expert that has years of experience. Hiring a solid SEO company is a good investment for a website owner. They will get your site noticed by the search engines and help you stay competitive in your niche. Search engine optimization doesn’t have to be difficult, but it does take some time to learn. When you do find a good SEO company, they will be your best partner for your online business success.