Marketing Versus Sales


Marketing Versus Sales

In basic business terms, sales refer to any exchanges where value or money is exchange for the possession of an asset or right to something. In an economic accounting context, sales actually refers to the revenue made out of the sale of goods or services (commercial sales). The term “sales” can also be used in the context of government sales. The government can engage in regular sales to fund its programs and activities, such as buying supplies from the army at the defense department or buying vehicles from the marines for the navy. It can also issue national security stamps for the administration of the country.

The essence of sales involves cash-flow generation through customer purchases or payments. An invoicing software package that can handle this aspect of sales enables the smooth management of sales and cash flow. However, with the number of choices in the market today, the extent of sales involve can vary. For example, sales to the supplier involve cash-flow generation right at the time when the order is placed; however, as soon as the order is placed and payment is made, sales are completed.

Another aspect that can vary between sales and other business relationships is the time element. In sales, a sale typically involves a buyer purchasing from a seller and then paying the seller for the goods. In business relationships, this time element can be modified. In some cases, the time element can relate to providing technical support functions to the client prior to the goods are sold.

In addition to sales support functions, a salesperson may also take up a role as an accounts receivable collections officer. This can be defined as the salesperson who is entrusted with the responsibility of collecting outstanding invoices from clients and selling them to collections agencies for a profit. Salespeople can also take on a broader role as account representatives. In this role, a salesperson will be responsible for generating new business proposals and keeping existing clients informed of any progress that has been made with new orders.

The selling process includes both the product marketing and the sales part. The product marketing functions involve making sales and finding new customers. At the same time, the sales team works on developing a presentation that will entice the prospect into buying the goods or services being offered. As a result, there is a meeting of the minds, a collaboration of the salespeople, the business owner, and the prospects. All transactions are consummated in the context of the selling environment.

One final example relates to the marketing function. In this setting, there are two business functions, the marketing and the sales functions. Within the marketing function, the salespeople work on closing the sale while the marketing people create and maintain the lead generation database. The goal is to attract customers through marketing while they are actively looking for products or services to buy. Thus, both marketing and sales are related to each other and are related to how companies use their limited marketing budget.