A Complete Definition of Marketing Research


A Complete Definition of Marketing Research

For a business to grow and reap all of the rewards that it should, it needs to take full advantage of marketing. It is often said that marketing is 90% of sales. Marketing refers to the creative process by which an organization undertakes in order to identify its target market, develop relationship with them, build value to capture return on investment and make profit.

Marketing encompasses a variety of processes. Marketing is actually the science of identifying, anticipating and satisfying customer needs. With this, marketing is made more effective, profitable and faster by focusing on core competence domains. These domains are also known as target markets. Core competence domains include but are not limited to Customer Needs, Sales Processes, Sales Models, and Customer Feedback.

Marketing Research: It is the process of collecting, synthesizing and analyzing information about prospective customers, their buying behavior, purchasing preferences, purchasing habits, product specifications and other important factors related to the market. A lot of importance must be given to market research for a firm to derive maximum benefit out of marketing activities. A marketing research program must focus on five main categories. These are:

The customer concept: It focuses on identifying and understanding consumer demands and their buying preferences. Consumer concept is a sub category of marketing research. The concept includes various elements like buying decisions, behavior and channels of influence. Another sub category of this concept is the buying environment concept, which focuses on the factors that affect the buying decisions of consumers.

Marketing Strategies: It is a way of applying existing marketing knowledge and methods in a fresh new form. It is a set of strategies that have been tried and tested by marketers to successfully reach target consumers. Marketers use marketing strategies to advertise new products, services or promotions. In order to successfully reach consumers, marketers need to use a variety of promotional tools. For instance, they can use direct mail and telemarketing.

Social Media Marketing: This marketing strategy uses the power of social media to promote a brand and its products. Today, many consumers spend time online, and this has significantly increased the number of potential customers. Social media allows marketers to connect with these consumers via various methods. Apart from this, marketers also set up social media profiles in order to interact with the consumers and increase exposure of the products. They can also share reviews of the products with the consumers, which will help them to make an informed decision and help in selling the product.

How You Can Benefit From Using SEO

Search Engine Optimization (SEO) is the procedure of increasing the number and quality of site visitors to a particular website, usually a web site or a blog, in search engines. SEO targets both unpaid and paid traffic. In order to benefit from SEO you need to make sure that your website has a good listing in search engines for relevant keywords. This will increase your chances of generating new visitors. In addition, you should aim at bringing in more high-quality traffic by ensuring better page rank, which in turn can attract advertisers.

Search engines use various techniques to determine a website’s importance. One such method is to evaluate the volume of web pages that have been linked from a particular website. The more web pages a site has linked to it, the more valuable it is perceived to be. Other factors considered by search engines include the number of internal and external links coming from that site and the frequency of new pages that link to it. In order to rank highly for relevant keywords, SEO services will be able to tell you how to improve the relevancy of your web pages.

A major part of SEO involves backlinking. Backlinks are links that lead users to another web page. Backlinks are especially important for SEO when building a reputation as an authority on a specific subject. By creating relationships with other webmasters who share the same interests, you can take advantage of these links. By doing this, you will not only improve the volume of traffic that you get to your site, but you will also be identified as an authority on the subject you are covering.

If you want to succeed in SEO, you should know the ins and outs of search engine optimization. The most important step is to learn about search engines and how they work. Learning SEO requires constant study so that you will know how to manipulate them to give you a better placement in search engine rankings. This will lead to more traffic and more sales.

Having your own blog is a good idea for SEO. Blogs are written by people, not search engines, so they can easily be found and indexed by search engines. This will allow you to put informative articles on your site that will answer readers’ questions and gain more credibility as an authority of the topic. This will result in a higher ranking for your website. If you do this often enough, you could even end up being able to compete with the likes of Google and Yahoo!

A great way to get organic traffic to your website is to have your site listed in directory listings. Directory listings are provided by search engine directories. These directory listings are free for anyone to use, so you don’t have to pay to get your website listed. Make sure that you submit your site to as many directories as possible because doing this will give your site more exposure and potentially help improve your search engine rankings. Remember to make your site easy to navigate and include lots of keywords!

How to Implement Sales Forecasting and Sales Tracking


How to Implement Sales Forecasting and Sales Tracking

Sales are generally activities related to the quantity or sale of products at a specified date or target period. The sale of a product to the purchaser at a later stage is also sometimes regarded as a sales. In the sales process, there is a lot of interaction between the sales personnel and the customers. The sales managers are responsible for the smooth functioning of the sales process.

Social media marketing is one such social media marketing technique that has been used successfully by many businesses today. With the help of this marketing technique, you can make your sales strategy more effective. The main aim of using the social media marketing is to create awareness about your business through social media. You can also generate leads through social media. If you make use of an effective social media marketing, it will definitely improve the sales performance of your business.

To ensure that you are in a position to make the best use of the social media tools for sales and making sure that you are generating the best leads, you will need to identify those potential customers who might be interested in your product. Once you have identified these potential customers, you can start building a relationship with them. You can then introduce your product in their social media network. This will help you in making sure that your sales pitch is well received by the potential customer.

By identifying your target market, you will also be in a better position to know which two business functions should be implemented for better sales performance. You should always remember that to make the most of the marketing strategies, you will need to ensure that you are following both the direct marketing and the indirect marketing strategies. You will also need to make sure that you are taking all steps to ensure that your potential customers are aware of your presence.

You can achieve both of these goals by ensuring that you are regularly training your sales force. Your sales people will understand what the goals of your company are. In turn, they will work towards attaining the targets that you have set for them. However, if you are unable to monitor the progress of your sales people, you will not be able to measure the effectiveness of your sales activities. So, it is very important that you implement effective sales forecasting and sales tracking in order to achieve sales success.

One of the key elements to sales forecasting is to understand how many different people and marketing functions need to be integrated for your sales team to be effective. With many different people in your organisation, there will always be challenges that your sales professionals will face. In order to effectively deal with these challenges, you will need to have effective communication channels in place. Sales forecasting will help you in setting up these communication channels and how you will train your sales professionals. This will also help in ensuring that your sales professionals are using all the marketing tools and systems that you have developed and implemented.

Marketing – The Concept and Principles Explained

When marketing is referred to, it is generally used to refer to any process by which organizations develop and/or manage their brand. Marketing refers to the act or process that an organization undertakes in order to engage its intended target audience, establish connections to generate future value for customers, create value for the company through enhanced brand image and/or sales, and manage the brand so as to ensure long-term sustainability. For many companies, marketing is the most important aspect of their brand development process, for others, it is one of the least important aspects. No matter what the stage of marketing you are at, if your business is not marketing your product, offering a value to your customers, generating and maintaining strong customer relations, and if you are not developing a meaningful competitive advantage, you are losing your chance to make money. Today’s businesses must take marketing seriously if they expect to be successful.


What separates marketing management from other disciplines is the fact that marketing managers must incorporate marketing concepts in their strategic plans. The most common concepts are social marketing, brand building, and selling. Let’s explore each individually.

Social marketing refers to using promotional activities to build and sustain relationships with customers. These can include giving out free samples and/or promoting a client’s product through word of mouth. This concept is commonly referred to as social selling. Another term for this concept is “social marketing research.” The reason why this is referred to as a practice of selling is because it requires extensive market research to be conducted on potential clients to identify their buying behaviors, their purchasing preferences, and their purchasing decisions.

Brand building allows you to distinguish yourself from your competition by creating a unique association for your product concept. This can be done through creative branding, a special logo, powerful advertising messages, and effective packaging. On the other hand, selling revolves around creating an environment where consumers feel comfortable and at ease while buying your products. The most common selling techniques include: discounts, price matches, and promotions. Price matching occurs when the competing firms sell the same product at the same price; however, the conditions of the deal are such that consumers feel obligated to buy from them. In price matches, both firms agree to not price their products higher than others; this is also a common practice in contract marketing myopia.

Selling is basically a call to action made by the seller. This can be done through the provision of a sample of the product or service, an advertisement in a journal or newspaper, or a physical sale. A marketing strategy is determined by the company’s goal for the product, which could either be increasing profit or decreasing cost. In addition, a marketing strategy determines the target consumers, the marketing approach used to reach out to these consumers, and the resources required for conducting surveys and formulating strategies. This article briefly discusses the concepts of each of these aspects.

Marketing research plays a very important role in the success of a marketing strategy as well. Marketers conduct consumer surveys to understand more about the buyers’ needs and preferences, the factors influencing the purchase decisions, and the factors which can be modified to make the product more appealing to consumers. Marketers also use the collected data to find out how competitors are dealing with the same product. This concept has three elements namely: market research, competition, and modification. Understanding all four Ps would greatly help marketers in formulating appropriate strategies.

What is SEO?


What is SEO?

Search Engine Optimization (SEO) refers to the procedure of enhancing the quantity and quality of site visitors to a particular web site or a blog from search engines like Google, Yahoo! and Bing. SEO targets unpaid visitors rather than paid visitors or direct traffic. This means that the visitors come to the web site for information and are not interested in buying something.

When a visitor enters a search engine based query, such as Google, he/she is looking for some specific information. These visitors are the targeted prospects for the business. When a business can make the visitors of its web site interested in the content on the site, sales can be improved. The major components of SEO are on page optimization, off page optimization, and social media optimization.

On page optimization deals with the content of the web pages. These should contain keywords that attract the search engine traffic. Meta tags and title tags can also be used for better results.

Off page SEO deals with the techniques used to get the website noticed by the potential visitors. This can either involve website redesigning or paid advertisements. SEO content writing is one way to improve the visibility of the website. This can be achieved by writing SEO friendly articles. These articles should be informative, interesting, and relevant to the site’s theme.

Social media optimization is the latest buzzword in the field of SEO. It deals with creating a brand or an individual online reputation by means of blogs, message boards, discussion forums, and social networking websites. Social bookmarking, video marketing and video promotion are some of the methods used. These techniques tend to improve the site’s ranking on the various search engine result pages (SERPs). They also drive a lot of free traffic to the website.

Search engine marketing (SEM) is a term increasingly being used to refer to various internet marketing techniques such as paid SEM, organic SEM, and contextual SEM. Organic search engine marketing deals with optimizing the content of websites for search engines without the use of Pay-Per-Click, Pay-Per-Ad, or other sponsored traffic methods. Contextual search engines are those that are used to gather information about websites that have certain keywords that the search engine is optimized to find. These techniques tend to provide better SERP results.

The importance of SEO can hardly be understated. Not only does it determine how well a website will rank in the SERPs, it also determines how much that website will be able to sell its products and services. Without a doubt, SEO is a very important factor in today’s web-based business environment. Search engines are continually updating their algorithms to ensure that the web experience remains as efficient and effective as possible.

There are many aspects of search engine optimization, including, but not limited to content management systems, link building, site analysis, website competitiveness analysis, and more. It is important to keep up with all the latest developments in the world of search engine optimization (SEO). The world of SEM is a fast-paced arena that is constantly changing. As a result, it is imperative that businesses remain knowledgeable of what is happening. By keeping up with the most recent trends, businesses can optimize their website and effectively market themselves.

Why Sales Training Can Benefit Your Sales Team

Sales are essentially activities associated with the exchange of products or services for a specified price at a specified date. The sale of a product to a consumer is also often considered a sales. While most sales are not compulsory and are not even negotiated upon, some sales are mandated by law such as sales of automobiles and other vehicles, sales of tangible personal property such as furniture and electronics, sales of services such as legal services and banking transactions, and sales of licenses and Certificates of Registration. Certain activities may be conducted for non-profit purposes such as fundraising for an organization, scholarship program, or health services for the poor.

Business development can take place in many different ways but all require sales support. There are two main types of sales: inside sales and outside sales. Outside sales refer to sales that occur after a customer buys from a business such as a store or restaurant and makes a purchase or purchases a product or service from that business. Inside sales refers to sales that take place before a customer buys from a business like a factory or warehouse where the products are manufactured and shipped to customers.

Inside sales is more direct and involves the salesperson building a relationship with the buyer by providing them with the information they need to make a decision as to whether to buy. This process of developing a relationship begins before the customer enters into a buying arrangement. A salesperson can begin by offering advice on what to buy, how to use it, and how to maintain it over the long term. After this stage, the salesperson begins to sell the product by providing the buyer with testimonials and examples to back up the product or service they are considering buying. When a customer feels they have been well informed, they are more likely to feel comfortable making a purchase.

Another part of sales involves creating new sales opportunities. The creation of new sales opportunities includes using traditional marketing techniques such as advertising and marketing events, but it is also used in conjunction with social media. Traditional marketing venues include radio, television, and print, while social media outlets include creating presence on social media sites such as Facebook, Twitter, MySpace, and LinkedIn. Using these traditional marketing venues helps create new sales opportunities, but what many companies are discovering is that social media is an even better way to generate new sales leads. Social media allows for a business to connect with potential customers who are not already looking to purchase the products or services a business provides.

Salespeople must be willing to adapt their selling techniques in order to use social media to their advantage. Many salespeople believe that there is a hierarchy in the selling techniques they use. They believe that they use different selling techniques in each interaction they have with a potential client compared to other methods they may use. However, according to marketing research, the best selling techniques come from conversation starters rather than techniques that require selling. The two best selling techniques that apply to most people are giving the buyer a free gift and getting them to make a purchase from you.

When approaching a potential customer you should always lead with the free gift first, as this creates the sense of urgency a potential customer has to buy now. You then may initiate a sales pitch based on the free gift you provide. Some salespeople also believe that by using a combination of direct and indirect selling techniques they will be able to increase the amount of revenue they earn. What is apparent though is that the more effective sales techniques are those that involve warm calling and cold calling.

Key Concept for Effective Marketing

Marketing is a way of communicating with customers and clients in order to promote products and services and to increase sales. Marketing is the exchange of information and persuade people to make a purchase or at least visit a website. Marking as well as marketing is similar but for marketing it involves more than just verbal or written communications.


Marketing is one of the most important aspects of running a successful company because it is what attracts new consumers and keeps them there. Marketing covers many aspects of selling. It doesn’t matter if you are selling products or services to individual customers or to other businesses. These are only some of the marketing concepts that have to do with selling products and services:

Social media marketing: Using social media such as Facebook, Twitter, YouTube, MySpace, etc., can help in brand building, market research and product development. Social marketing can be very effective when marketers know how to effectively use these social media marketing tools. It is used for generating new customers, improving customer retention and also helps marketers target their audiences. Marketers use social networking sites to find new markets, connect with existing customers and find out more about the preferences of prospective consumers.

Marketing research: Marketers conduct marketing research before selling any product or service. Research helps them find out what their target market wants and the features they would like to have. This marketing research is conducted through focus groups, surveys and online focus groups among others. This helps them compare features of their competitors as well as their own products and services and identify any market problems. Marketers also conduct focus groups to find out what consumers need and want, identify product development priorities and find out what consumers will spend and where.

Advertising and public relations: Advertisements and public relations efforts are important for marketing. Public relations activities may include creating a positive image for the company, featuring positive stories in the press and sending periodic newsletters to current customers. The aim of advertising is to raise awareness of the brand by creating visibility. For example, if a manufacturer releases a new product, it will need to make available samples to attract consumer interest. Advertisements can be in the form of coupons or special deals to win consumer participation.

Coordinated marketing: The concept of coordinated marketing has emerged due to increasing competition and the need for marketers to reach out to as many customers as possible. In this approach, the marketing strategy is aligned with the customer needs. For example, a manufacturer releases a television that has a high definition picture at a price that is affordable. The manufacturer may decide to advertise the product heavily in the market to drive sales and then offer discount offers to customers who buy in bulk.

What Is the Importance of SEO?

What is Search Engine Optimization? Search Engine Optimization is the procedure of enhancing the volume and quality of site traffic for a particular web page or a site in search engines like Google, Yahoo, Ask Jeeves etc. This increases the chances of the particular web page or site getting a high search engine placement. Most of the businesses and sites are aware of the fact that they need to take help of Internet for promoting their products and services. But few of them understand the importance of SEO or Search Engine Optimization.


It is one of the most important factors which decides the ranking of any page on search engines like Google, Yahoo and Bing. The importance of SEO lies in two aspects. The first aspect deals with the theme of the page. This means that the page will need to relate to the theme of website that it is promoting. SEO mainly targets free traffic as well as paid traffic.

The second important aspect is the content of the page. In simple terms SEO means “Search Engine friendly” or “Organic Web Content”. Organic content refers to the web pages that are completely relevant to the topic, and not dependent upon the visitor’s prior knowledge. The objective behind the promotion of any web site or business is to enhance the website’s chances of getting a high search engine ranking and thus increase the traffic, conversions and sales. Thus the importance of SEO cannot be ruled out.

A lot of people do not understand the fact that content plays a vital role in SEO process. Content enables web developers as well as website owners to create pages which search engines will love. SEO is all about keywords. These keywords are nothing but a string of words or a set of words that web developers use to optimize the web pages by adding as many keywords as possible. For example: if you are promoting the product ” Adidas”, then all you need to do is include the keyword ” Adidas’ somewhere on the page that you want to promote – the rest is all software and the rest is SEO.

You can also include other relevant keywords on your web pages – just ensure that the web site has them. You can also include links on your web pages to external web sites. This gives the impression that your web site is high in quality. The number of relevant backlinks (otherwise known as “backlinks”) to your web site indicates the popularity of the web site. The more the number of backlinks to your web site indicates the popularity of your web site. Thus the importance of SEO is not at all debatable.

The importance of SEO lies in the fact that it helps search engines to identify your web site and place it on the top rankings of the search results. A higher position in the search engine rankings means more visitors and more sales. It is true that without SEO your web site may never get any traffic, but it is important to remember that it is not the fault of SEO alone. It is important to note that you will still need to make the necessary adjustments to your site, after all it is still a part of your marketing campaign. Remember that your SEO campaign is like a chain, if one link is broken the whole chain is affected.

Sales Training – Enhancing the Skills and Performance

Sales are basically activities associated with the exchange of products or services for a certain defined price over a definite period of time. It is one of the most important aspects of any business transaction and there are different types of sales activities that take place in various transactions. There is also a term’sales job’ that has come up in recent times. So, let us discuss about sales and the basic things one should know about it.


In any sales process, there is a need to ask the right questions to make the right impression to the customer. Without any doubts, this can be the most crucial part of any sales activity. The determination of the price at which the product should be sold and the manner in which the communication should take place should be determined by the seller or the buyer, according to the requirements of the situation.

There are several different types of sales cycles that take place and each of them has their own way of determining the right questions to ask the buyer. It could be the closed or open sales cycle. The difference between the two is that in the closed cycle, there is no opportunity for the prospective buyer to make any inquiry. Once the deal is closed, the buyer is stuck and cannot go ahead and look around. Whereas in the open cycle, it is entirely possible for the buyer to question the salesperson or the seller as regards the deal.

There are many reasons why salespeople are required. They include promoting the firm to the external sales market, identifying the market potential, closing the deal, educating the prospective client, training the sales team, implementing quality control, attracting the sales team, and many more. These activities help the firm to achieve their sales targets. There are some sales representatives who work on their own, while there are others who are assigned to work for firms, consultancies and other external organizations. Whatever may be the case, it is essential that the salesperson not only get the job done, but excel in his or her performance.

Some sales representatives take up additional responsibilities such as client servicing and business development. Clients look for these services as these are essential to the smooth functioning of the business. The salesperson needs to be well versed with the latest technological trends and methods in order to understand the requirement properly.

Sales people should constantly make efforts to make sales with new and interesting products. In order to increase sales, they need to be competent with handling the sales process effectively. There are various sales techniques that can be used by the salespeople, including the challenge sale method and the sales funnel method. There is a lot that a salesperson needs to learn regarding sales. To be a good salesperson, one must be willing to learn from others and adopt new techniques so as to make sales with increased profitability.

Marketing Research for Successful Product Development


Marketing Research for Successful Product Development

Marketing is one of the most important components for any business to survive and thrive. For those that are new to the industry or have been around for some time, they understand just how critical a part marketing plays. However, many business owners struggle with marketing because they feel like they do not know enough about it or are simply too busy to get the most out of marketing themselves. However, marketing should not be ignored, as it is a critical element to a business. In fact, marketing is the key to any business’ survival.

The concept of marketing can be broken down into two major areas: selling and promotion. Selling refers to the procedure by which an organization undertakes to effectively engage its target market, build relationships with potential clients so as to earn value in return, and make sure that sales to your target market are maximized. This process is referred to as marketing. Promotion is the action or step towards marketing. It is often considered as the icing on the cake. After all, without promoting, selling would simply be a waste of time and effort.

Marketing has become so important these days that even the most famous celebrities are now focusing on marketing their products. Singer, Beyonce Knowles, is now concentrating on her music and career as she plans to release her first album next year. She is also working on a possible movie that will be released next year. The star has managed to meet her huge fan base by marketing herself through her concerts and book launches. Beyonce is pleasing many new fans with her marketing strategies as well as with satisfying her music career.

While listening to Beyonce’s music, her fans can find out information about her album and where they can buy it. The singer is making sure that she satisfies her audience with her marketing research and her product launch. This concept is similar to that of marketing undertaken by other successful musicians. Successful musicians are able to satisfy their audiences and to convince them that they need what they are buying. They do this by providing them with the information that they need and then presenting them with effective marketing techniques that will convince them that they need what the musician has to offer.

The marketing strategy adopted by Beyonce is all about selling her product development concept and the music that she releases under the same name. This is the right strategy if she wants to make a lasting impact on the minds of her audience. If she chooses to pursue her career in music, she has the option to sign up for joint ventures and selling her product development activities to music labels and publishers. She can also focus on developing her own label and sign up talented individuals who have the skills and talent to become successful in selling her songs and music.

Marketers today have to devise innovative strategies to ensure that they satisfy their customers. Satisfying customers does not mean that they should be given the product that the marketer promised to sell them. Rather, satisfying customers should mean that they should be offered the opportunity to learn more about the services or the products offered by the marketer. These services and products may not have been publicized or advertised during the launch of the product concept. Hence, this aspect of marketing research is very important to ensure that customers are satisfied with the marketing activity.